Fire Up 355mL Cans
Sale ending soon — limited launch sale. Order now to avoid paying full price.
Ingredients List +
Carbonated Water, Whey Protein Isolate (Milk), Acidity Regulators (Citric Acid, Malic Acid), Natural Flavours, Taurine, Ascorbic Acid (Vitamin C), Sodium Benzoate, Potassium Citrate, Magnesium Citrate, Caffeine, L-Carnitine, Sweeteners (955, 950), Colour, L-Theanine.
Contains: Milk. Contains caffeine.
Shipping & Returns +
Shipping can be as quick as next business day for metro Melbourne.
For metro cities statewide, shipping is usually 1–3 business days. Regional deliveries may take slightly longer, usually 1–5 business days.
We offer a 30-day money-back guarantee. If you do not love it, return any unused stock to us and get your money back for it.
Fire Up is Australia’s protein energy drink built for energy, protein and everyday performance.
Each 355mL can combines 21g of whey protein isolate with 112mg of caffeine, giving you clean energy while helping you stay on top of your protein goals.
- 21g whey protein isolate
- 112mg caffeine
- 0g sugar
- 99% lactose free
- Added electrolytes
- Made in Australia
How it stacks up
Fire Up vs the usual suspects
| Fire Up | Energy drink | Protein shake | Coffee | |
|---|---|---|---|---|
| Protein | 21g | 0g | 20–30g | 0g |
| Caffeine | 112mg | 80–160mg | 0mg | 95–150mg |
| Sugar | 0g | 0–54g | 2–10g | 0g* |
| Sparkling & cold | ✓ | ✓ | ✗ | ✗ |
| Electrolytes | ✓ | Some | ✗ | ✗ |
Typical ranges for a standard serve. *Before milk and sugar.
Good to know
Does it taste like a protein shake?
No. It's light, crisp and carbonated — closer to a sparkling energy drink than a shake. Serve it ice cold.
When should I drink it?
Before or after training, instead of a morning coffee, or when the 2pm crash hits. It's protein and energy together, so it fits wherever you'd normally reach for either.
Is it lactose free?
Whey protein isolate is 99% lactose free, so most people who avoid lactose drink Fire Up without issue. It does contain milk.
Will it make me jittery?
112mg is about a strong coffee, and it's paired with L-theanine, which takes the edge off caffeine so you get a clean, steady lift rather than a buzz. Keep it to two cans a day and skip it late at night.
How does Subscribe & Save work?
Pick Subscribe and you save 20% on every delivery. Change flavour, skip a delivery or cancel any time from your account — no lock-in.
What if I don't love it?
30-day money-back guarantee. Return any unused cans and we'll refund you. See the refund policy.